International customer insight, market research and innovation specialist
Senior professional and strategic consultant specialized in customer insight and customer-centered innovation strategies.
Former CEO of Experientia Srl, an international user research and service design consultancy.
Since 2005, numerous projects and assignments for clients such as 3M, Changan Automotive, Deutsche Telekom, Intesa Sanpaolo, Midea, Netflix, Samsung, Sony, Tarkett, Takeda, Unicredit and various energy companies, as well as public sector clients.
Contact:
vanderbeeken@me.com
+39 333 194 9545
Improving an existing product or service
Identifying the causes of lower-than expected adoption rates for a product or service, and exploring ways to improve or even revamp it
Example of a usability evaluation on an existing service
Is your company’s product or service facing stagnant growth, declining usage, or excessive customer service demands?
Are you at risk of losing market share?
With customer data on key interactions and frictions, your core challenge lies in prioritizing improvements to concentrate efforts on.
Validating a product or service strategy
Making sure that a product or service will be successful with your target users before development and roll-out
Example of customer journey of existing service, highlighting painpoints and opportunities for redesign
Your company has already conceptualized a promising product or service.
Initial research indicates its business viability, aligning with Voice of Customer (VoC) data, AI analysis and other market insights.
However, before investing heavily in development and roll-out, it’s essential to verify assumptions about your potential user base, confirm market success potential, and identify and eliminate friction points for customers in target markets.
Market strategy definition and validation
Enhancing business effectiveness through customer insight and analysis
Example of persona, a behavior-based outline of a potential user, to support market strategy definition
Your company is looking to expand into new markets, extend existing ones, or transform its business model (e.g. from products to services).
Exploratory research is a crucial market strategy tool that provides deeper insights into customer behavior, preferences, and pain points, than is possible with traditional Voice of Customer (VoC) data and AI-based analysis.
